iOS 14

Uncover everything you always wanted to know about iOS 14 and beyond with our collection of original articles, videos, podcasts, and more

Measurement & analytics - 3 min read

SKAN 4.0 anomalies explained: zeros, “none” conversion values and more

SKAN 4.0 testing - featured

Trends & insights - 5 min read

Putting SKAN 4.0 to the test: Here’s what we found out

WWDC 2023 - featured

Mobile marketing - 5 min read

Inside WWDC 2023: All the must-know details

how to leverage users using IDFA - featured

Measurement & analytics - 6 min read

Small but valuable: how to leverage 27% of iOS users with an IDFA

Testing SKAN install attribution in a new iOS reality - featured

Measurement & analytics - 4 min read

Testing a multi-billion dollar black box

Report

How leading marketers prepared for iOS 14 and beyond

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SKAN 4.0 changes features

Measurement & analytics - 5 min read

Simplifying SKAN 4.0: 5 features that will help you master the changes

top funnel privacy importance - featured

Measurement & analytics - 5 min read

Why creative and top of funnel measurement is key in the privacy age and how to do it right

Apple search ads - featured

Tips & strategy - 11 min read

Level up your iOS app promotion with Apple Search Ads

SSOT data: 29% attribution uplift - OG

Trends & insights - 5 min read

SSOT attribution uplift and eCPI drop per category revealed

SKAN 4.0

Trends & insights - 6 min read

SKAdNetwork 4.0 is out, let’s build your strategy

How to piece the measurement puzzle together - OG

Measurement & analytics - 7 min read

How to piece the measurement puzzle together

optimize skadnetwork campaigns blog - OG

Measurement & analytics - 7 min read

How to optimize SKAdNetwork campaigns on Meta, Google, TikTok, and Snap

User level data privacy - OG

Measurement & analytics - 8 min read

How to break your addiction to user level data - From user level centric to aggregate

Measuring app campaigns on Meta (Facebook) in 2022 - featured image

Measurement & analytics - 6 min read

Measuring app campaigns on Meta (Facebook): Every change you need to know in 2022

Everything you need to know about iOS 14+ fraud - featured

Mobile fraud - 5 min read

Everything you need to know about iOS 14+ fraud

The complexities of measuring ROAS in a privacy-centric world - OG

Measurement & analytics - 6 min read

The complexities of measuring ROAS in a privacy-centric world: 3 approaches to consider

How apps boost ATT opt-in rates with pre-prompts OG

Tips & strategy - 6 min read

Be like Nike: how 8 leading apps boost ATT opt-in rates with pre-prompts

Trends & insights - 7 min read

SKAdNetwork conversion value mapping data shows gaps between gaming and non-gaming apps

SKAdNetwork feature requests: Organic (unattributed) data - OG

Mobile marketing - 3 min read

SKAdNetwork feature requests: Organic (unattributed) data

How to optimize performance app - OG

Measurement & analytics - 4 min watch

How to optimize performance app marketing in a post iOS 14 world

Hyper casual games: OG

Mobile marketing - 15 min read

How lightweight hyper casual games became the heavyweights of mobile gaming

Gaming consolidation - OG

Trends & insights - 7 min read

The great merger - acceleration in Gaming M&A is changing the face of the industry

Attribution in iOS: From silos to a single source of truth - OG

Trends & insights - 6 min read

Attribution in iOS 14+: From silos to a single source of truth

Diferença entre as taxas de opt-in ATT e de IDFA - quadrado

Measurement & analytics - 5 min read

Mind the gap - bridging the divide between high ATT opt-in and low IDFA collection rates

Direcionamento contextual na era da privacidade - quadrado

Trends & insights - 5 min read

Why contextual targeting in mobile is making a comeback in the privacy age

Aumente suas taxas de opt-in à ATT - quadrado

Trends & insights - 8 min read

5 ways to increase ATT opt-in rates

O que você precisa saber sobre a notificação da ATT- quadrado

Tips & strategy - 7 min read

If and when to show the ATT prompt: What you need to consider

Les premières données indiquent que les taux d’opt-in ATT sont beaucoup plus élevés que prévu – au moins 41% [mise à jour]

Trends & insights - 7 min read

Initial data indicates ATT opt-in rates are much higher than anticipated — at least 41%

アグリゲーション・アドバンスト・プライバシー - スクエア

CEO blog spot -Measurement & analytics - 3 min read

Aggregated Advanced Privacy, and the future of privacy-centric measurement

Atribuição mobile na era da privacidade - quadrado

Measurement & analytics - 7 min read

Mobile attribution in the age of privacy: Challenges and opportunities

Impartialité, indépendance & avenir de l'écosystème | AppsFlyer

CEO blog spot - 6 min read

Unbiased, independent, and the future of the ecosystem & web

Fraude na skadnetwork iOS 14 - quadrado

Mobile fraud - 6 min read

Immediate fraud risks within iOS 14 and SKAdNetwork

O efeito do iOS 14 e da COVID na ascensão da web - quadrado

Mobile marketing - 5 min read

iOS, the winds of 2020, and the growing significance of the web

sparrow advisers marketers users privacy - Tile

Mobile marketing - 50 Min listen

Advertising disrupted: What user privacy means for marketers

amex machine learning reshapes industry - Tile

Trends & insights - 35 Min listen

American Express believes machine learning is going to radically reshape every industry

zeroed idfa ios 14 - OG

Measurement & analytics - 5 min read

The untold story about zeroed IDFAs on iOS 14 devices

プライバシー重視のアトリビューション ios 14 - スクエア

CEO blog spot -Measurement & analytics - 4 min read

The next generation of privacy-centric attribution explained

Valores de conversão na SKAdNetwork iOS 14 - quadrado

Mobile marketing - 8 min read

Who should own the conversion value in SKAdNetwork?

集約式ソリューション ios14 - スクエア

CEO blog spot -Measurement & analytics - 4 min read

Aggregated attribution innovation based on differential privacy

merkle privacy centric ecosystem

Mobile marketing - 34 Min listen

Why it's becoming tougher for brands to market using consumer data in the privacy shift

アトリビューションは消費者にどのような影響を与えるか？

CEO blog spot - 4 min read

Why attribution is important for consumers

ユーザープライバシー ios 14 idfa - スクエア

CEO blog spot -Mobile marketing - 4 min read

Does user privacy have to come at the expense of an incredible user experience?

アプリストア経済未来 - スクエア

CEO blog spot -Mobile marketing - 3 min read

The future of the app store economy, in a privacy-centric world

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