Modeling

Uncover everything you always wanted to know about mobile marketing models with our collection of original articles, videos, podcasts, and more

Atibuição multitoque - quadrado

Measurement & analytics - 16 min read

Multi-touch attribution: Success is a journey

Modelos de atribuição de marketing - quadrado

Measurement & analytics - 8 min read

Marketing attribution models: Which one is right for you?

overcoming ltv modeling pitfalls - OG

Measurement & analytics - 7 min read

Pitfalls of modeling LTV and how to overcome them

getting started subscription based apps - OG

Tips & strategy - 9 min watch

Getting started with marketing for subscription-based apps

Guide

Predictive modeling for app marketers: A primer

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Ad spend APAC Audience segmentation Benchmarks Campaign management & optimization COVID-19 Creatives Deep linking eCommerce Facebook Gaming Incrementality iOS 14 Marketing budgets MarTech stack Mobile attribution Mobile marketing metrics Monetization Privacy & compliance Remarketing Retention security SKAdNetwork Testing TV & streaming User acquisition User experience Web-to-app

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