Campaign management & optimization

Uncover everything you always wanted to know about campaign management and optimization with our collection of original articles, videos, podcasts, and more

Practical ways to shorten campaign payback periods - OG

Tips & strategy - 9 min read

Bring joy to your CFO: practical ways to shorten campaign payback periods

Tips & strategy - 7 min read

Show me the money! Why marketers should focus on payback periods and cash flow in 2023

App user journey - featured

Tips & strategy - 12 min read

How to map a successful app user journey in 8 easy steps

how to leverage users using IDFA - featured

Measurement & analytics - 6 min read

Small but valuable: how to leverage 27% of iOS users with an IDFA

App personalization - featured

Mobile marketing - 10 min read

Why app personalization is crucial for mobile app marketing and how to get it right

Guide

App monetization strategies for iOS 14 and beyond

Download

OTT advertising - featured image

Trends & insights - 16 min read

Easy as OTT: your complete guide to over-the-top advertising

Measurement & analytics - 7 min read

How predictive decision-making could save you up to $280k a month - data study

SKAN 4.0 industry perspectives - featured

Measurement & analytics - 7 min read

SKAN 4.0: Industry perspectives

What are PETs and why are they DCR power multipliers - featured square

Trends & insights - 6 min read

What are PETs and why are they data clean room power multipliers?

App KPIs - featured

Measurement & analytics - 11 min read

The essential KPIs for apps and how to track them

App analytics - featured

Measurement & analytics - 8 min read

Everything you need to know about mobile app analytics

ssot maximize profitability - featured

Measurement & analytics - 6 min read

Harnessing a single source of truth to maximize profitability & optimize budget distribution

App growth - featured

Tips & strategy - 8 min read

The one-stop growth strategies guide that will supercharge your app

Apple ASO vs Google ASO - featured

Trends & insights - 7 min read

Apple App Store vs. Google Play Store: 7 differences in ASO

ASO and iOS 15 - featured

Tips & strategy - 6 min read

Use these 5 iOS 15 features to improve your ASO

UA team lead skills - featured

Tips & strategy - 5 min read

Six essential skills every UA team lead needs

ASO keywords - featured

Tips & strategy - 9 min read

Unlock app store success with the right ASO keywords

owned media digital sustainability - featured

Tips & strategy - 6 min read

A growing focus on owned media paves the new digital sustainability direction

App buyer persona - featured

Tips & strategy - 5 min read

Marketing up close and personal - The app buyer persona guide

How to report marketing results - featured

Tips & strategy - 7 min read

The no-BS guide to reporting marketing metrics to your boss

Apple search ads - featured

Tips & strategy - 11 min read

Level up your iOS app promotion with Apple Search Ads

Launching app success steps - OG

Tips & strategy - 11 min read

Launching your app: 11 steps to success

holiday season digital sustainability - OG

Tips & strategy - 4 min read

How digital sustainability can help drive more value during the holiday season

ASO metrics and KPIs - featured

Measurement & analytics - 6 min read

ASO metrics and KPIs: Measuring your app’s success

Mobile marketing - 9 min read

It’s not you, it’s your MMP: How to know it’s time to switch

app marketing recession proof - featured

Tips & strategy - 6 min read

Hunker down or double down? Recession-proof app marketing success strategies

App description - OG

Tips & strategy - 7 min read

App description: Your hidden asset to boost app discoverability and downloads

Digital sustainability - OG

Tips & strategy - 5 min read

Overcoming a challenging holiday season through digital sustainability

How to piece the measurement puzzle together - OG

Measurement & analytics - 7 min read

How to piece the measurement puzzle together

optimize skadnetwork campaigns blog - OG

Measurement & analytics - 7 min read

How to optimize SKAdNetwork campaigns on Meta, Google, TikTok, and Snap

Playable ads featured OG

Tips & strategy - 8 min read

It’s time to play - What marketers need to know about playable ads in 2023

Data clean rooms use cases OG

Mobile marketing - 2 min read

データクリーンルームの実用性-日常の事例を活用してキャンペーンの計測を開始します

Data Clean Room – сравнительный анализ (относительно) нового рынка

Mobile marketing - 2 min read

データクリーンルーム - 新市場における比較分析の全体像

Data clean rooms OG

Mobile marketing - 2 min read

今こそクリーンな環境を - Data Clean Room

ROI Marketing – Comment mesurer vos campagnes comme un pro

Measurement & analytics - 10 min read

Marketing ROI - How to measure your campaigns like a pro

61.3% of enterprises are strongly mobile-first. This article is for the other 39% - featured

Mobile marketing - 6 min read

61.3% of enterprises are strongly mobile-first. This article is for the other 39%

Measuring app campaigns on Meta (Facebook) in 2022 - featured image

Measurement & analytics - 6 min read

Measuring app campaigns on Meta (Facebook): Every change you need to know in 2022

Mobile app localization: Featured

Tips & strategy - 8 min read

Going local to go global: How mobile app localization helps your app rule the world

Data Clean Room – сравнительный анализ (относительно) нового рынка

Mobile marketing - 6 min read

Data Clean Room - сравнительный анализ (относительно) нового рынка

data clean room часть первая

Mobile marketing - 7 min read

Давайте поговорим начистоту о Data Clean Room

Como criar uma estratégia mobile-first imbatível OG

Tips & strategy - 11 min read

Boarding the mobile bullet train - How to forge an invincible mobile-first strategy

Mobile marketing trends predictions 2022 OG

Trends & insights - 25 min read

Mobile marketing trends predictions for 2022 - the director's cut

Acabando com a fraude orgânica - quadrado

Mobile fraud - 4 min read

Weeding out organic fraud

Trends & insights - 7 min read

SKAdNetwork conversion value mapping data shows gaps between gaming and non-gaming apps

The power of storytelling in mobile marketing: Why it should be a priority for brands in Africa

Mobile marketing - 6 min read

The power of storytelling in mobile marketing: why it should be a priority for brands in Africa

How to optimize performance app - OG

Measurement & analytics - 4 min watch

How to optimize performance app marketing in a post iOS 14 world

What is predictive marketing

Measurement & analytics - 6 min read

Predictive marketing for mobile advertisers: How to do more with less

App Metrics

Measurement & analytics - 19 min read

Welcome to the metrics - Everything you need to know about app marketing metrics

ROI vs ROAS - quadrado

Measurement & analytics - 5 min read

Spot the difference: ROI vs. ROAS

7 táticas para impulsionar a descoberta do seu app - quadrado

Mobile marketing - 9 min read

7 tactics to boost your app discovery: How investing in ASO can catapult your app to the next level

Direcionamento contextual na era da privacidade - quadrado

Trends & insights - 5 min read

Why contextual targeting in mobile is making a comeback in the privacy age

level up ua the one about dsps og

Mobile marketing - 30 Min listen

The one about DSPs

Aumente suas taxas de opt-in à ATT - quadrado

Trends & insights - 8 min read

5 ways to increase ATT opt-in rates

Privacidade do usuário no marketing preditivo - quadrado

Measurement & analytics - 3 min read

Predictive marketing in the age of user privacy

O que você precisa saber sobre a notificação da ATT- quadrado

Tips & strategy - 7 min read

If and when to show the ATT prompt: What you need to consider

Explicando o marketing preditivo - quadrado

Measurement & analytics - 5 min read

Predictive marketing explained – why it matters

Machine learning no marketing digital - quadrado

Mobile marketing - 13 min read

Machine learning in a digital age: The future is now

app campaigns marketing analytics - OG

Measurement & analytics - 9 min read

5 ways to analyze app campaigns using marketing analytics

tiktok advertising measurement

Measurement & analytics - 35 Min listen

TikTok says it can help advertisers reach Gen Z and measure how well their ads work

reddit advertising campaigns audiences

Tips & strategy - 41 Min listen

Harold Klaje is on a mission to demystify Reddit for brands

insider tips creative assets - OG

Tips & strategy - 7 min read

Google insider tips to bring your creative assets to the next level

setting up programmatic app campaigns - OG

Tips & strategy - 8 min watch

How to set up your programmatic app campaigns for success

why your aso doesnt work - OG

Tips & strategy - 9 min watch

Why your App Store Optimization doesn't work

setting up mobile performance campaigns - OG

Tips & strategy - 7 min read

How to set up your mobile app performance campaigns

scale ua campaigns app growth - OG

Tips & strategy - 8 min read

How to scale UA campaigns for your app growth

apple search ads campaign management - OG

Tips & strategy - 7 min read

8 hacks for apple search ads campaign management

aso increase organic installs - OG

Tips & strategy - 7 min read

7 ASO tips to increase organic installs like a pro

criando um remarketing de sucesso

Tips & strategy - 6 min read

Creating successful app remarketing: How to do it the right way

Explore other topics

Ad spend APAC Audience segmentation Benchmarks COVID-19 Creatives Deep linking eCommerce Facebook Gaming Incrementality iOS 14 Marketing budgets MarTech stack Mobile attribution Mobile marketing metrics Modeling Monetization Privacy & compliance Remarketing Retention security SKAdNetwork Testing TV & streaming User acquisition User experience Web-to-app

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