Marketing budgets

Uncover everything you always wanted to know about mobile marketing budgets with our collection of original articles, videos, podcasts, and more

Mobile marketing - 8 min read

Discipline before cuts: how to approach rough times methodically

Measurement & analytics - 7 min read

Why media mix models are the answer to unlocking measurement in a privacy-centric world

Practical ways to shorten campaign payback periods - OG

Tips & strategy - 9 min read

Bring joy to your CFO: practical ways to shorten campaign payback periods

How to leverage preload campaigns for gaming apps - featured

Tips & strategy - 7 min read

How gaming companies can weather the economic downturn leveraging preload campaigns

Alternative traffic sources for fintech apps - featured

Tips & strategy - 7 min read

Alternative traffic sources for fintech mobile apps you need to know about in 2023

Report

The AppsFlyer Performance Index

Download

Measurement & analytics - 7 min read

How predictive decision-making could save you up to $280k a month - data study

App remarketing recession strategy - featured

Mobile marketing - 10 min read

How to get more for less: Nailing app remarketing during times of a recession

app marketing importance selling points - featured

Mobile marketing - 7 min read

FOMO-inducing facts that should sway your CMO to go all in on app marketing

App pricing strategy - featured

Tips & strategy - 9 min read

The app price is right - Strategies for success

ssot maximize profitability - featured

Measurement & analytics - 6 min read

Harnessing a single source of truth to maximize profitability & optimize budget distribution

Truly trust your ROAS - featured

Measurement & analytics - 7 min read

How can you truly trust your ROAS?

UA team lead skills - featured

Tips & strategy - 5 min read

Six essential skills every UA team lead needs

How to report marketing results - featured

Tips & strategy - 7 min read

The no-BS guide to reporting marketing metrics to your boss

MMP migration - featured

Measurement & analytics - 11 min read

The great migration - Debunking the fear factor when looking to switch MMPs

holiday season digital sustainability - OG

Tips & strategy - 4 min read

How digital sustainability can help drive more value during the holiday season

app marketing recession proof - featured

Tips & strategy - 6 min read

Hunker down or double down? Recession-proof app marketing success strategies

Digital sustainability - OG

Tips & strategy - 5 min read

Overcoming a challenging holiday season through digital sustainability

The complexities of measuring ROAS in a privacy-centric world - OG

Measurement & analytics - 6 min read

The complexities of measuring ROAS in a privacy-centric world: 3 approaches to consider

Why your app needs a CX metric OG

Tips & strategy - 5 min read

Here’s why measuring your app’s CX should be a top priority

Mobile marketing trends predictions 2022 OG

Trends & insights - 25 min read

Mobile marketing trends predictions for 2022 - the director's cut

Principais tendências do marketing de apps - quadrado

Trends & insights - 14 min read

Top 5 data trends that shaped mobile app marketing in 2021 - and what they mean for 2022

The power of storytelling in mobile marketing: Why it should be a priority for brands in Africa

Mobile marketing - 6 min read

The power of storytelling in mobile marketing: why it should be a priority for brands in Africa

What is predictive marketing

Measurement & analytics - 6 min read

Predictive marketing for mobile advertisers: How to do more with less

level up ua the one about ad fraud og

Mobile fraud - 45 Min listen

The one about ad fraud... Grrrrrr.

tiktok tv ad budgets - Tile

Trends & insights - 39 Min listen

Why TikTok may soon be ready to go after TV ad money

mr jones ad holding companies - Tile

Mobile marketing - 41 Min listen

David Jones says ad holding companies are falsely excusing their recent drops in valuation

netflix digital ads incrementality

Tips & strategy - 30 Min listen

Why Netflix's data scientist wants the digital ad industry to make a bigger bet on incrementality

O impacto do coronavírus sobre o marketing de instalação de apps - quadrado

Trends & insights - 2 min read

The Coronavirus impact on app installs and marketing budgets

choosing mobile media sources - OG

Tips & strategy - 5 min read

Choosing your mobile media sources: How many are enough?

Prácticas presupuestarias eficaces para la UA

Trends & insights - 4 min read

Must-know budgeting practices to boost user acquisition

scale ua campaigns app growth - OG

Tips & strategy - 8 min read

How to scale UA campaigns for your app growth

Explore other topics

Ad spend APAC Audience segmentation Benchmarks Campaign management & optimization COVID-19 Creatives Deep linking eCommerce Facebook Gaming Incrementality iOS 14 MarTech stack Mobile attribution Mobile marketing metrics Modeling Monetization Privacy & compliance Remarketing Retention security SKAdNetwork Testing TV & streaming User acquisition User experience Web-to-app

Ready to start making good choices?