User experience

Uncover everything you always wanted to know about user experience in the context of apps with our collection of original articles, videos, podcasts, and more

Firebase dynamic links deprecation, and how AppsFlyer can help - featured image

Mobile marketing - 6 min read

As Google drops deep linking support, AppsFlyer provides holistic customer journey orchestration

App user journey - featured

Tips & strategy - 12 min read

How to map a successful app user journey in 8 easy steps

App personalization - featured

Mobile marketing - 10 min read

Why app personalization is crucial for mobile app marketing and how to get it right

App remarketing recession strategy - featured

Mobile marketing - 10 min read

How to get more for less: Nailing app remarketing during times of a recession

app marketing importance selling points - featured

Mobile marketing - 7 min read

FOMO-inducing facts that should sway your CMO to go all in on app marketing

Guide

Deep linking for mobile marketers, a guide

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Custom product pages - featured

Tips & strategy - 7 min read

The beginners guide to custom product pages

App marketing strategies - featured

Tips & strategy - 13 min read

21 app marketing strategies to charge up user acquisition and retention

App promotion - featured

Tips & strategy - 7 min read

App promotion 101: Proven ways to promote your mobile app

App analytics - featured

Measurement & analytics - 8 min read

Everything you need to know about mobile app analytics

App ratings and reviews - featured

Tips & strategy - 13 min read

How to improve your app ratings and reviews to 89% conversions organically

App growth - featured

Tips & strategy - 8 min read

The one-stop growth strategies guide that will supercharge your app

ASO and iOS 15 - featured

Tips & strategy - 6 min read

Use these 5 iOS 15 features to improve your ASO

owned media digital sustainability - featured

Tips & strategy - 6 min read

A growing focus on owned media paves the new digital sustainability direction

App buyer persona - featured

Tips & strategy - 5 min read

Marketing up close and personal - The app buyer persona guide

App store screenshots - featured

Tips & strategy - 9 min read

App store screenshots: Optimize your visual assets to attract users

App segmentation - featured

Tips & strategy - 6 min read

Turn app downloads into long-term value with app user segmentation

user flow - OG

Tips & strategy - 8 min read

Go with the user flow: how to master UX in 2023

In-app feedback - featured

Mobile marketing - 6 min read

In-app feedback: Everything you need to know

Playable ads featured OG

Tips & strategy - 8 min read

It’s time to play - What marketers need to know about playable ads in 2023

How to attract talent to fuel a mobile-first enterprise OG

Tips & strategy - 7 min read

How to attract talent to fuel a mobile-first enterprise

61.3% of enterprises are strongly mobile-first. This article is for the other 39% - featured

Mobile marketing - 6 min read

61.3% of enterprises are strongly mobile-first. This article is for the other 39%

Mobile app localization: Featured

Tips & strategy - 8 min read

Going local to go global: How mobile app localization helps your app rule the world

How apps boost ATT opt-in rates with pre-prompts OG

Tips & strategy - 6 min read

Be like Nike: how 8 leading apps boost ATT opt-in rates with pre-prompts

Why your app needs a CX metric OG

Tips & strategy - 5 min read

Here’s why measuring your app’s CX should be a top priority

Mobile-first design featured - OG

Mobile marketing - 5 min read

The mobile-first design essentials for 2022

How innovation in Fintech is changing the way India invests - OG

Tips & strategy - 4 min read

How innovation in Fintech is changing the way India invests

Como melhorar a performance do app: por que ela é importante - OG

Tips & strategy - 8 min read

Improving app performance (and why it's so important)

Mobile A/B testing OG

Measurement & analytics - 5 min read

Everything you need to know about mobile app A/B testing

App landing page best practices for 2022 - OG

Tips & strategy - 9 min read

How to create a successful app landing page in 2023

App onboarding essential guide - OG

Tips & strategy - 8 min read

All aboard! The essential guide to mobile app onboarding for 2023 (and beyond)

The power of storytelling in mobile marketing: Why it should be a priority for brands in Africa

Mobile marketing - 6 min read

The power of storytelling in mobile marketing: why it should be a priority for brands in Africa

in-person mobile apps - OG

Tips & strategy - 8 min read

8 companies improving in-person retail with mobile apps

3 brands win with updated mobile apps - OG

Tips & strategy - 7 min read

Late start, strong finish: 3 in-store brands net big gains from updated mobile apps

your business needs an app - OG

Tips & strategy - 7 min read

Consumer preferences say: Your business needs an app

Diferença entre as taxas de opt-in ATT e de IDFA - quadrado

Measurement & analytics - 5 min read

Mind the gap - bridging the divide between high ATT opt-in and low IDFA collection rates

UX do app mobile - quadrado

Tips & strategy - 15 min read

App UX: The fundamentals you need to know in 2023

AppsFlyer e Amplitude - quadrado

Tips & strategy - 6 min read

Marketing and product analytics: Why use a flashlight when you can turn on the lights?

Aumente suas taxas de opt-in à ATT - quadrado

Trends & insights - 8 min read

5 ways to increase ATT opt-in rates

google post cookie world - OG

Trends & insights - 30 Min listen

Why Google is going its own way in a post-cookie world

Universal links vs app links OG

Mobile marketing - 6 min read

Making sense of Universal Links and App Links

triller future mobile marketing - OG

Mobile marketing - 35 Min listen

Triller’s Bonin Bough wants every CMO to be obsessed with getting your mobile number

Les premières données indiquent que les taux d’opt-in ATT sont beaucoup plus élevés que prévu – au moins 41% [mise à jour]

Trends & insights - 7 min read

Initial data indicates ATT opt-in rates are much higher than anticipated — at least 41%

Smart Banners e a jornada do cliente - quadrado

Mobile marketing - 6 min read

Smart Banners: What your web-to-app customer journey is missing

ユーザープライバシー ios 14 idfa - スクエア

CEO blog spot -Mobile marketing - 4 min read

Does user privacy have to come at the expense of an incredible user experience?

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