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Product news

Putting the value into LTV predictions

Learn about the different phases and transitions of our predictive analytics product - from the initial phase to the upcoming GA.

Glossary

What is predicted lifetime value, why is it important, and what do you need to know before creating an LTV prediction model? Find out inside.

Customer stories

Learn how MPL has dramatically increased the efficiency with which it onboarded its users, allowing it to focus on new growth initiatives.

Glossary

What is the lifetime value metric, and why marketers need it when it comes to revenue measurement? Learn more in our mobile marketing glossary.

Blog

LTV models are the heart of app marketing, but predicting them can be challenging. Here's all you need to know about from the experts.

Blog

In this blog, we delve into a critical mantra that's often overlooked when the going gets tough: Discipline before cut

Blog

Discover effective strategies to delight your CFO by shortening campaign payback periods. Maximize campaign efficiency and boost ROAS.

Reports & guides

Explore subscription monetization strategies with this guide, covering pricing models, their pros and cons, and best practices for user engagement.

Blog

To help you plan for success on Android and beyond, here are some insights from the product lead for AppsFlyer’s Privacy Sandbox solution.

Blog

In this blog, we’ll explore how the economic climate has created a new stage in the evolutionary process, and what you can do to come out on top.

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