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Reports & guides

Subscription-based apps: How to set yourself for success

Explore subscription monetization strategies with this guide, covering pricing models, their pros and cons, and best practices for user engagement.

Reports & guides

This report offers powerful insights from some of the top leaders in mobile marketing, as well as data about the most sweeping trends.

Reports & guides

Attention Retention! Day 30 retention drops 10% year-over-year in the latest 2022 retention benchmarks report from AppsFlyer.

Reports & guides

Read our guide in order to cover everything you need to know about app marketing — from the fundamentals to practical expert tips and trends.

Reports & guides

Who needs to use an MMP solution? Read our MMP buying guide to learn about the current landscape and privacy status in the post-iOS14 era.

Reports & guides

Consider this guide as your map in the thick connected TV jungle, and use it as your go-to for anything related to advertising your app on CTV.

Reports & guides

Read AppsFlyer's mobile advertising guide and learn about mobile ad types & formats, useful metrics, challenges, and the steps to the best strategy.

Reports & guides

What are data clean rooms, why do marketers need them, and how they’re going to affect our ability to measure campaigns in the years to come?

Reports & guides

What is Cohort analysis? Learn all you must know about its use cases, main models, and understand how it can help you up your marketing game.

Reports & guides

Read AppsFlyer's complete guide on CTV. Learn about the benefits of connected TV for advertisers, different monetization models & best practices.

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