Blog
LTV models are the heart of app marketing, but predicting them can be challenging. Here's all you need to know about from the experts.
Blog
In this blog, we delve into a critical mantra that's often overlooked when the going gets tough: Discipline before cut
Blog
Discover effective strategies to delight your CFO by shortening campaign payback periods. Maximize campaign efficiency and boost ROAS.
Blog
To help you plan for success on Android and beyond, here are some insights from the product lead for AppsFlyer’s Privacy Sandbox solution.
Blog
In this blog, we’ll explore how the economic climate has created a new stage in the evolutionary process, and what you can do to come out on top.
Blog
Worried about Google’s decision to discontinue Firebase Dynamic Links (FDL)? Read to know how AppsFlyer can help with our deep linking solution.
Blog
In this blog post, we'll delve into the impact that SKAN 4.0 has had so far and share some interesting insights.
Blog
From the VisionPro headset to SKAN 5.0 & the feature known as “Privacy Manifests”, we got you covered with all the news from WWDC 2023.
Blog
Is audience segmentation for remarketing still relevant with fewer identifiers available? How to win with rich user segmentation, 1st party data & AI.
Blog
With the deprecation of GAID, Protected Audience API is Google’s new framework for a privacy-centric, on-device, ID-less remarketing on Android.