Glossary
Deep linking
Learn all you need to know about deep linking - Why are mobile deep links important for app marketers & how do you set up deep links for your app.
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13 results for "Deep linking"
Glossary
Deferred deep linking
What is deferred deep linking, and how is it different from deep linking? Learn everything you need to know in our mobile marketing glossary.
Glossary
Dormant users
Why do users become dormant, how do you identify them & how do you win them back? Learn all that plus what does dormant mean for your app?
Glossary
Weekly active users (WAU)
What is WAU? Read how to increase your weekly active users, learn the formula to calculate them, and find out the benefits of using this metric.
Glossary
Monthly Active Users (MAU)
What are monthly active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
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Daily active users (DAU)
What are daily active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
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Re-engagement
What is re-engagement, and why is it important for your campaigns? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
Glossary
Web attribution
What is web attribution, how does it work, and why is it important to your marketing efforts? Find out in our mobile marketing glossary.
Glossary
Earned media
What is earned media? Why is it important for marketers to use it, and what are some best practices for success? Find out inside.
Glossary
Cost per view (CPV)
What is cost per view and why do you need it? Learn to calculate CPV, how to optimize and increase it, and its differences from CPI, CPM & CPCV.
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