AppsFlyer’s SDK measures all of a user’s engagement data in their initial 24 hours post-install, this information is analyzed by the PredictSK AI engine to answer key user behavior questions:
- How much money is the user expected to spend?
- Is this a paying user?
- What is the predicted retention rate for this user?
The answers to these questions will be delivered under specific value ranges to create an anonymous user persona, which will be delivered to SKAN using a standard conversion value in accordance with iOS’s six bit requirement.
SKAN will then send the aggregated users’ data alongside campaign and media partner information – giving you an aggregate KPI view for a cohort of users who share a similar user persona under a specific campaign.